From the runway to your city!
Each September the fashion and beauty worlds collide for the ultimate collaboration: Fashion Week. The iconic event sets the trends for the season ahead. While the week often centers around the outfits-both on the runway and off-there's no denying that the one thing that brings it all together is the hair. Fashion Week's crowning glory is, quite literally, the hairstyles, cuts, and colors the models sport as they strut their stuff. But, what if we told you you didn't need to book a flight to NYC to get in on the fun? L'Oreal Professionnel's Hair Fashion Week is going to bring all the best beauty looks from the runway straight to your local salon!
Participating salons (find yours at lpsalon.com !) will be pulling out all the stops using L'Oreal Professionel Tecni.Art styling products, allowing you to try out this season's hottest hairstyles straight from the runway. What's more, you'll also get to sample brand new L'Oréal Professionnel products and meet some of the hairdressers in your community that can help you look like you just walked off the catwalk, all year long.
One of the coolest new products being unveiled at Hair Fashion Week is #ColorfulHair FLASH Pro Hair Make-up-a 9 shade range of temporary hair makeup that washes out after one shampoo. These temporary hair colors offer intense pigments visible on all hair types and colors and feature styling polymers that help to seal in the color-so you can rest assured that your Fashion Week-worthy outfits will be safe from color transfer!
Want a sneak peek at some of the hottest runway-inspired looks you can try for free during Hair Fashion Week? Check them out below!
#BIRTHDAYHAIR: Featuring FLASH Gold Digger, this messy chignon is the perfect blend of class and sass. Your stylist will pull your hair into a loose chignon and then finish off the style by slicking FLASH Gold Digger across one side of your head, mimicking the look of a very cool-girl undercut.
#BRIDESMAIDHAIR: Say "I do," to this ultra-feminine braided hairstyle. Your stylist will weave a gorgeous braid across your hairline, featuring sections covered in FLASH Gold Digger using a precision application with the FLASH make-up brush. This will give your braid added dimension and an unexpected pop of color. Once the braid reaches the nape of your neck, your hair will be gathered into a very on-trend low ponytail.
#FESTIVALHAIR: 2018's biggest music festivals may be over, but the festival hair look is hot all year long. Utilizing FLASH Hello Holo for a gorgeous hint of blue-even in dark strands!-this edgy half-up look mixes everything from a messy bun to braids.
#PARTYHAIR: Go big or go home. This Hair Fashion Week Look features FLASH Midnight Fuchsia for a pop of pink throughout carefree boho waves.
#FASHIONWEEKHAIR: Long live the lob. This chic long bob grazes the shoulders and, thanks to FLASH Hello Holo, features emerald ends that will make everyone around you green with envy.
#DATEHAIR: Nothing finishes off a low ponytail quite like a bow-that is, unless you're also using FLASH Midnight Fuchsia for a feminine wash of pink. Let your stylist help you get ready for your next date night with this gorgeous girly style.
Interested in trying out one of these complimentary styles in honor of Hair Fashion Week? Grab your besties, find a salon near you, and get ready to experience the model treatment!