Guarantee you're always a cool blonde.
Your cool-toned blonde, white, or grey hair is natural or you got your hue with a little help from your hairdresser, brassiness and the warm, yellow tones that come along with it is a reality that you try hard to avoid. In the quest to keep brassiness at bay and to retain your cool-toned haircolor, you'll need to reach for a purple shampoo .
What Is Purple Shampoo?
Purple shampoos are a must-have for anyone who prefers their hair to have a natural-looking cool tone and ashy finish. Operating on the same principles as the color wheel from grade school art class, purple shampoo works by neutralizing brassy, yellow tones with the opposing color: violet.
Used in between color appointments, purple shampoos are infused with violet pigments in order to act as a tone corrector at home. They make enhancing your cool-toned hair color in between salon visits as simple as washing your hair in the shower.
What makes your hair brassy? A combination of factors: hard water in the shower, too much time in the sun, chlorine in pool water, just to name a few. Blonde, white, and grey hair have a yellow pigment whereas the cool tones in your hair color have a blue pigment. As the blue pigments get broken down and fade, the stronger, yellow undertones come back to the surface and cause that unwanted brassiness.
There are differentways to help to get rid of brassiness-such as making an appointment at your salon-but the most widely accepted and hairdresser-recommended way to beat brassiness at home is with purple shampoo.
What Is The Best Purple Shampoo?
L'Oréal Professionnel's new Serie Expert Silver is the professional purple shampoo brass-free dreams are made of. This gentle purple shampoo is formulated with amino acids and anti-yellowing agents,offering cool-toned shades color protection, maintenance of tone, and enhanced shine and softness. The shampoo is suitable for natural and color-treated white, grey, and blonde shades and thanks to its violet micro-pigments it helps to neutralize unwanted yellow tones and brassiness in order to restore the beautiful and natural cool tone you love.
While many purple shampoos can dry out your hair, leaving it feeling brittle and lifeless, Serie Expert Silver is formulated with L'Oréal Professionnel's Gloss Protect System, which helps to keep hair soft while regaining the hair's purity and natural sheen.
How to Use Purple Shampoo
Because many purple shampoos can be drying, it is recommended they only be used once or twice per week. Since Serie Expert Silver maintains the hair's moisture and softness, it can be used every day and won't over-deposit the hair. After rinsing, enhance shine and softness even more by using a deep conditioning treatment.