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L'Oréal Professionnel Launches Color Addict

L'Oréal Professionnel Color Addict Hair Colors L'Oréal Professionnel Color Addict Hair Colors L'Oréal Professionnel Color Addict Hair Colors L'Oréal Professionnel Color Addict Hair Colors
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Get ready to fall in love with this new color collection.

Every once in a while, a hair color trend comes around that remains truly timeless. While platinum blonde, rich chocolate, and bold, natural-looking red generally come to mind, nowadays, metallic manes do, too. With that in mind, and in collaboration with some of the industry's top colorists and leading makeup artists, L'Oréal Professionnel has launched Color Addict – a collection of hair color shades with specialized tone concentration to create hair color ranging from subtle shimmers to brightest metallics. Thinking you might want to get in on the light-reflecting hair color trend? Keep reading for your very own introduction into the world of Majirel Metals, DIA Richesse, and Majirel Shimmers.


Metallic Rose Gold

The queen of creative color still reigns supreme: Rose Gold. L'Oréal Professionnel has taken that Rose Gold shade and pumped it up a notch to include vibrant metallic reflects. You can expect the same peachy-pink hair color with an updated touch of golden glow for a mane that is sure to turn heads wherever you go.

Violet Shimmer

If you love dark colors that blend seamlessly with bold pops, you'll be head over heels for this ever-so-slightly royal purple hair color. This shimmering shade is ideal for anyone who craves an updated dark look. Your colorist will give you subtle highlights before applying this beautiful rich shade to update your look.


Metallic Silver Violet

Platinum blonde hair is pretty and all, but in a world full of bold hair colors and pretty pastels, we can't blame you for wanting to find a compromise in between. Luckily, L'Oréal Professionnel kept that in mind when creating these ethereal metallic hair colors. With hints of violet and hints of silver married together within your highlights, the look pairs beautifully with all skin tones.

Metallic Silver

Simple and full of shine, you can never go wrong with a metallic silver hair color - especially now that gray hair isn't something to shun, but something to seek. If you're not afraid to lighten up your natural color – the metallic silver look is yours to have and harness. Talk to your stylist about Smartbond to ensure you keep your hair in top condition with amazing shine during your coloring service.


Metallic Charcoal Shimmer

Craving an on-trend hair color that mixes grunge with femme? This high-shine slate-colored shade looks best on those with naturally dark hair color and are looking to add a little edge. To create this hair color shade, your colorist will highlight select pieces for the lighter silver color, and apply another type of color onto your naturally dark locks in order for it to show up in all its smokey glory.


If you can't quite decide which hair color you want to rock, open the L'Oréal Professionnel Style My Hair App to snap a selfie and try it on from the comfort of your own phone.


Whichever metallic or shimmer shade you decide to add into your look, remember that in order to keep it looking its best, it's absolutely essential that you update your hair care routine to match. To do so, consider adding the L'Oréal Professionnel Serie Expert Vitamino A-OX Shampoo and Conditioner to your routine. Designed to help keep color-treated hair soft and shiny, you'll love the way these products cleanse your strands without rinsing out your new shimmering shade.

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