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Hair Color Trend: Fall & Winter Reds

Three ways to go crimson in the colder months.

Forget the cold weather outside and warm up your look with a smoldering shade of red. Here, we look at three shades our experts predict will be a hit all season long, as well as how to get the perfect shade of red and keep it that way. Ready to embrace your new red hot look? Keep scrolling for major inspo.


Born-This-Way Red


You don't have to be born with a full head of red hair to embrace rich red and copper crimson shades. "Technically, red is the only hair color that works on every single skin tone," says hairdresser and L'Oréal Professionnel Artist Suzie Bond, explaining that the trick is to match the tone of your red locks to the tone of your skin for a truly born-this-way shade. "Even at its most vibrant, copper is typically seen as a natural hair color," explains Bond. Your colorist is an expert at creating the perfect shade of red just for you.


Electric Auburn


If you want your red to lean toward the rich ruby hues, consider an electric auburn shade. While not as natural in appearance as copper and born-this-way red, electric auburn and ruby red are more trendy and fashion forward. This shade is for the woman who wants to be noticed when she walks into a room–it is bold and in-your-face beautiful. Also, in contrast to copper hues which can look great on all skin tones, this tone of auburn looks best on women with paler skin or who have hair with deeper yellow, gold, or orange undertones.


Rose Peach


Just like rose gold-the color that's having a major moment right now-rose peach takes that pastel pink tone but blends it with more of a copper than a blonde. Because of its mix of both a cool rose and a warm champagne peach, the color is perhaps one of the most versatile in the bunch. "This shade can work on both cool and warm skin tones because it contains both a cool and warm shade in it," explains hairdresser and L'Oréal Professionnel Artist Shelley Mohr.


Get Creative with Red


Having trouble choosing one trendy shade of red? Why stick to one shade of red when you could have several? The new #COLORFULHAIR service by L'Oréal Professionnel offers you the chance to create a bespoke, one-of-a kind look from a wide variety of shades that can be mixed together for a red unique to you. The best part is that it offers up the perfect opportunity to experiment with your strands, as each color lasts up to 12 shampoos. Ask your colorist to gloss your new red shade with #COLORFULHAIR Hypnotic Magenta for an awesome pop.


The Red Hair Rules


When you're planning for a red hair transformation, there are a few rules you'll want to keep in mind. To help you keep track, we've numbered them below for easy access.

 

Red Hair Rule #1: Resist the Temptation to DIY. Sure, that boxed color looks like it's going to be great, but please, leave it on the shelf. You'll want the help of a professional hairdresser to help you find the best tone of red hair for you-whether it's born-this-way, electric auburn, or a rosy peach. "Definitely seek out a professional, vibrant colors are the most difficult to cover up and get out," Bond warns.

 

Red Hair Rule #2: Keep Your Red Hair Healthy. Red hair needs to stay nourished, so we recommend introducing a regular Powermix in-salon treatment from the Serie Expert haircare range. Each mix caters for different hair needs, and there's one specifically formulated for color protection (Powermix Color) to ensure your red stays vibrant for longer. Try the collection's shampoo and conditioner too, for even more color protection and healthy-looking hair at home.

Red Hair Rule #3: Prepare for a Salon Visit Every Four Weeks. Bond points out that a regular appointment isn't only necessary to keep your mid-lengths and ends fresh and vibrant, but also to manage the line of demarcation between your natural hair color and your pretty new red. Long story short, "the more vibrant the shade, the more often you should go to the salon to maintain it," Bond says. When it comes to that maintenance, Bond suggests requesting a retouch every 4 weeks or so. "The client should never be afraid of their colorist L'Oréal Professionnel hair color to refresh the hair," Bond says.

Red Hair Rule #4: Never Skip Out on a Treatment. Not only will a treatment help color-treated hair for maintenance and durability purposes, but they can treat other factors, like texture and damage, as well, which can help keep your red hair color looking vibrant and rich for longer.

Red Hair Rule #5: Use the Right At-Home Products. Every redhead should be taking home the Serie Expert Vitamino shampoo, conditioner and mask , unless of course there are other hair concerns at hand, in which case another Serie Expert regimen may be recommended.

Red Hair Rule #6: Don't Be a Hot Head. This means it's time to turn down the hot water in the shower as well as on your hot tools. If you are investing in your hair color, you should be using the proper at-home hair care in order to protect your investment. The last thing you want to do is wash your color down the drain or make it dull from excess heat styling. "Heat protector is the second most important product on the planet for a redhead," Bond reminds us. "The Serie Expert Vitamino 10-in-1 spray is one of my personal favorites for redheads."

Red Hair Rule #8: Adjust Your Red Hair Color to the Season. As the seasons change, you'll notice that more and more redheaded celebs begin making brighter, bolder, more coppery hair color choices. "Everyone's skin starts to lose its color in the winter because we're not as warm and not in the sun as much, which means your hair color should be richer and more vibrant to balance it out instead of putting tons of makeup on," Bond says.

Ready to go red?

[This story was originally written by Jackie Burns Brisman and has been updated by Rebecca Norris]

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