Everything you need to know.
Micellar technology is nothing new in the world of skin care-hello, micellar water!-but did you know micelles for your mane are about to become just as mainstream? It's true. Micellar technology for hair is officially making waves as more and more hair care products are being formulated with the innovative-and oh-so-tiny-cleansing molecules. Interested in learning more? Keep reading! We're sharing more about what micellar technology actually is and how it can help to benefit your hair below!
What Is Micellar Technology?
Long before micelles were showing up in hair care formulas, they were a mainstay in the chosen facial cleansers of French women (and men!) everywhere: micellar water. Since the country has a notorious issue with hard water, these no-rinse cleansers allowed people to wash their faces without ever having to turn on the sink, thereby protecting their skin from the harsh and drying effects of hard water. In recent years, micellar waters have made the leap from French import to mainstream cleansing options Stateside. So it's no wonder the technology has made its way into hair care now too!
Micellar technology employs tiny, microscopic molecules called micelles that act like mini magnets. Micelles attract, trap, and remove dirt and other impurities-think: excess oil and product residue-without disrupting the natural balance of oils and thereby leaving you with clean but still hydrated skin-and now hair.
Micelles for Hair Care
Just as micellar waters gently lift away impurities from the skin's surface, micellar technology is used similarly in hair care formulas. While it is used most commonly in shampoo formulas, L'Oreal Professionnel actually uses the technology in its in-salon treatment, Powermix.
Say that again: cleansing properties in a moisturizing treatment? The micellar technology in Powermix works to attract and remove grime like pollution, excess oils, and even buildup from your favorite styling products. Once the hair has been cleansed of these impurities, the fiber can more easily absorb the deep, yet lightweight, moisture from the treatment mask. This leaves the hair as the perfect canvas to do the things you love: blow-dry, style, air dry.
Who Should Use Micellar Hair Care?
Live in a big city? It may be time to try micellar hair care. Often when we're surrounded by pollution and grime on a daily basis, our hair rarely feels as clean as it should--even after washing. This in turn can cause limp, lifeless locks that appear dull and lack shine. Powermix with micellar technology can help with that! It helps to remove all of the impurities that are weighing your hair down while respecting the natural balance of oils and providing hydration and gorgeous shine. Sign us up!