The fiercest hair at Paris Fashion Week.
Any runway model will tell you, Fashion Week takes a serious toll on the hair. From the constant onslaught of harsh heat, the ever-changing styles, and the different products required for each look, a model's hair gets put through the wringer. This often leaves the hair prone to damage-think: lack of shine, rougher textures, and those dreaded split ends-and this hair damage doesn't only happen to models. Between coloring, heat styling, and other factors, our own hair is often in need of a little TLC, too. Thankfully, L'Oréal Professionnel developed a personalized repair program to save our hair from the damaging habits we put it though regularly: Introducing, Pro Fiber. To show the fabulous results of this innovative damage repair regimen, L'Oréal Professionnel teamed up with the Soles sisters who put Pro Fiber to the test.
Soft, Smooth Strands for up to Six Weeks
Pro Fiber is an exclusive in-salon treatment that was created to tackle one of the most prevalent hair concerns among women: damage. Using the Pro Fiber Consultation App, your stylist will lead you though a series of questions to determine your personal level of hair damage. From there, you'll receive your damage diagnosis and discover which of the three customized hair repair programs is right for you. In just five minutes your stylist will take your hair from drab to fab and you'll be sent home with products that will prolong the silky, smooth results for up to six weeks!
Putting Pro Fiber to Work
To prove the amazing effects Pro Fiber has on the hair, celebrity sisters Baylee and Kelsey Soles-identical twins with practically identical hair-took the damage repair treatment and regimen to the test during Paris Fashion Week. The twins-who've walked in some of the top shows during Fashion Week-know first-hand the toll runway shows can take on the hair and were eager to take Pro Fiber for a test drive. After a rousing game of rock-paper-scissors, it was determined that Kelsey would get the treatment-and use the complementary Pro Fiber at-home products-and Baylee's hair would be left Pro Fiber-free in order to visibly see the difference after the week.
Along with L'Oréal Professionnel International Hairstylist Ambassador, Guilio Panciera, the Soles sisters recorded their Pro Fiber Paris Fashion Week experience on social media. No surprise! After a week, Kelsey's hair remained softer, shinier, and much healthier-looking compared to Baylee's. But don't just take our word for it! Check out the full challenge and judge the results for yourself on L'Oréal Professionnel's Instagram page.