Menu Find a salon

Pretty in Pagenta

A purple-magenta hybrid we never knew we needed.

New year, new possibilities for hair color. This year, instead of ultra-pale pastels and two-toned balayages, we're focusing on bold, gemstone hues that combine a series of colors into one beautifully blended shade. Today's color in conversation? Pagenta. To learn more about the double-tap worthy locks look, we tapped L'Oréal Professionnel Artist Laura Gibson on everything from what the color really is to how to preserve your pretty new 'do after you walk out of the salon.

 

Ready to consider a new rainbow hue?

 

Pretty in Purplish-Pink

Pagenta is the latest sizzling hair color to hit the streets and social media, combining purple and magenta for a look that suits all seasons. To achieve the trendy hair color, it's best to enlist the help of your L'Oréal Professionnel stylist since the color requires a bit of customization, not to mention lots of blending. "Pagenta tones are created by pre-lightening the hair and then adding the pagenta shade," Gibson explains. When she helps transform her clients' hair into this eye-catching hue, she loves to mix L'Oréal Professionnel #COLORFULHAIR in Hypnotic Magenta and Electric Purple. Depending on the depth of pagenta you're looking for, you can ask your stylist to add more or less of the hair color for a truly one-of-a-kind take on the look. The best part of using #COLORFULHAIR? It only lasts for up to 12 shampoos, so you have the ability to change shades, or stand strong with reapplication.

Pamper Your Pagenta

We've said it before and we'll say it again: if you want your new hair color to look its best, it's of the utmost importance that the integrity of your hair stays in tip-top condition. Hair color lasts longer in healthy hair! Stock your shower with a shampoo and conditioner for color-treated hair . "To preserve the pagenta hue, it's best to shampoo with Vitamino Color A-OX Soft Cleanser since it's sulfate-free," Gibson says.

To take your pagenta hair care a step further, embrace L'Oréal Professionnel's Pro Fiber Recover Mask if your locks are showing signs of coloration damage and need a quick boost.

Still not sure if pagenta is for you? Think about what we've said and use the Style My Hair app to try it on before you apply!

Find a L'Oréal Professionnel salon near you

The essentials

Hair Care
Hair Care
Find out more
Hair Care
Hair Care
Find out more
Hair Care
Hair Care
Find out more