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How To Protect and Strengthen Your Hair During A Salon Service

Introducing Smartbond!

With platinum and honey blondes trending this season, it's clear that light-colored locks aren't reserved for the summertime. However, unlike going darker, lightening your hair can often cause damage if not done properly and by a professional. "Traditional oxidants and lightening products need to open up the cuticle and break down bonds for the natural pigment to be removed from the hair," explains celebrity hairdresser and L'Oréal Professionnel Artist Jason Backe. "This process can rough up the cuticle, leaving it dry and dull." Before you give up hope, know that there are tools your hairdresser has to help preserve your hair's integrity and keep it healthy while you go lighter. Enter, Smartbond-L'Oréal Professionnel's exclusive bond strengthening system that protects and strengthens the hair during technical services. We spoke with Backe to get the 411 on Smartbond and to learn how it can help keep your hair healthy this fall.!

"I love the Smartbond!" This was Backe's initial reaction after trying the new product and we think it says it all! This professional protective, strengthening in-salon service is a key add-on this fall, especially if you're going lighter. "Smartbond is a bond builder," Backe shares. "We're mixing it into the haircolor formula so while the chemical process breaks down the bonds in your hair to make the lightening work, you get the added protection from Smartbond since it helps to build and protect bonds at the same time." While your L'Oréal Professionnel hairdresser will likely recommend Smartbond during your haircolor service, don't be afraid to ask about it. "Your hair will look better and feel softer," Backe says.

The beauty of Smartbond is that it's not just for blondes or lighteners. Brunettes and redheads can enjoy those stronger bonds during their color service as well! "The remarkable thing about Smartbond is that other products like it on the market work well in bleach, but can cause unpredictable results in haircolor," Backe says. "But, with Smartbond you can mix it into any L'Oréal Professionnel product to give it that extra strength of a bonding agent. L'Oréal Professionnel has the technology and over 100 years of experience, so they took it to a different level. They provided hairdressers with something that really is a tool that is going to build relationships and build bonds!"

In addition to using the 2-step Smartbond service, Backe recommends a few other tips to keep your hair healthy during lightening and other haircolor services. "The best thing you can do to have amazing, healthy hair is to be regular with your haircut and color appointments," he says. "The longer you go between visits the more work there is to do to balance everything out." This is especially with color, he explains, since your hairdresser has to do more work to avoid banding on long re-growth. "Go every 4-6 weeks," Backe advises. "You'll have a better result for a longer time.

For more tips on how to keep your color looking fresher, longer, read this!

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