Menu Find a salon

How to Keep Your Platinum Blonde from Going Brassy

Five simple tips.

There is nothing that screams bombshell quite like a platinum blonde. But, when your fierce flaxen looks more brassy than blonde, it's not doing you any favors. Thankfully by following a few expert tips you can keep your platinum shiny and brass-free in-between touch-ups. Below, we share five simple tips to keep your platinum blonde from going brassy!

Tip #1: See a Stylist

Platinum blonde is a hair color that is best left to a professional. Since it requires a lot of lifting and lightening to get to the desired result, the process can cause a lot of damage if attempted at home. At the salon your hairdresser not only will be able to personalize your platinum in order to make sure the final shade complements your skin tone, but they will also be able to preserve the integrity of your hair.

Tip #2: Use a Bonder

Another reason to see a stylist at the salon? The hair color quality in salon is unparalleled and thanks to new bonding systems like Smartbond, going platinum is safer, as the bonds of the hair are protected during the color service. Bonders are added to your hair color before applied and help to preserve the integrity of the hair. "Traditional developers and lightening products need to open up the cuticle of the hair and break down bonds for the natural pigment to be removed from the hair," shares expert colorist and L'Oréal Professionnel Artist Jason Backe. "This process can rough up the cuticle, leaving it dry and dull." Smartbond helps to protect the bonds during the lightening service.

Tip #3: Use a Violet Shampoo or Conditioner

In order to keep platinum blonde from going brassy in between salon appointments invest in a violet-toned shampoo or conditioner. These products, when used once weekly, help to diffuse the brassy tones that can show up on lightened hair. This helps to keep the platinum bright and beautiful longer!

Tip #4: Gloss In Between Appointments

Another great way to keep brassiness away is to book an appointment for a gloss at the salon before it is time for another full color appointment. Glosses help to preserve the tone of the hair color, much like those violet shampoos, and they can add serious shine.

Tip #5: Protect Your Platinum

Would you go out in the sun without sunscreen? Of course not! Take that same mentality and apply it to your hair! The elements can cause your hair color to fade fast and become dull and even brassy in tone. If you are spending lots of time outdoors with your platinum locks consider covering them up with a beautiful scarf or with a hat to protect them from the sun's rays or investing in a hair product with UV protection to protect your color investment.

—  Related Articles  —

Color Trend: Blonde

Blonde isn't just a color, it's a lifestyle!

Color Trend: Blonde

Find a L'Oréal Professionnel salon near you

The essentials

Hair Care
Hair Care
Find out more
Hair Care
Hair Care
Find out more
Hair Care
Hair Care
Find out more