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A Look Inside L'Oréal Professionnel's Exclusive Style My Hair Launch Event

Because an app this good deserves a celebration.

On a chilly and grey winter afternoon in Paris, camera men, fashionistas, influencers and journalists alike lined up along the cobblestone street, patiently awaiting entry into the Style My Hair launch party.

Inside, international guests fill the sophisticated space, buzzing with chatter. Each sleek table was topped off with fully loaded tablets, ready to be discovered at any moment.


HairTrend news was invited to have an exclusive first-look at L'Oréal Professionnel's new and improved Style My Hair app, which now allows you to try on different hair colors thanks to its innovative 3D makeover technology.


Marion Brunet, International General Manager at L'Oréal Professionnel introduces herself with a smile, opening with the "revolutionary" aspect of this launch and how it is truly a "game changer for the entire professional beauty industry." Style My Hair seems to have surpassed their expectations.


The floor then goes to Lubomira Rochet, French-Bulgarian Chief Digital Officer at L'Oréal and Parham Aarabi, CEO at Modiface, both of whom are warm, welcoming and extremely happy to share this exciting news with us.

The 3D Style My Hair App: A Worldwide Event


Rochet raves about this "gem of a product," which surely will "better guide our customers towards the right hair color and brand by personalizing the salon experience." She's confident that this will encourage an engaging conversation between clients and hair experts, furthermore strengthening the relationship in order to accelerate the client's hair journey. "We want to provide a true service," she concludes.


Aarabi talks about Modiface's hefty contribution, particularly the ten year development and training of the app's patented Hybrid neural network. With its powerhouse capability to recognize all hair textures down to the very strands, it is a "tech based on realism, accuracy, and believability," he proudly states.


A big question pops up from the crowd: is Style My Hair's development finally finished, then? "We never believe tech is finished," Aarabi says. "This is just the beginning of a new era where the beauty industry meets technology."


We couldn't be more excited about the endless possibilities that Style My Hair's success opens up for the future!


Try it out for yourself! Download the Style My Hair app.

 

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