There is no question that hair color has become much brighter and bolder in recent years, with many taking the plunge on vivid, vibrant, colorful hair-think: mermaid, unicorn, and rainbow hair. It's such a fun way to express your personal style differently, not to mention stand out from the crowd. Best of all, it's easier than ever to embrace the creative hair trend thanks to L'Oréal Professionnel's brand new #COLORFULHAIR formulas!
Available in six bright and brilliant intermixable shades and one clear shade, #COLORFULHAIR is a new in-salon, direct dye color palette which offers thousands (yes, thousands!) of bespoke and colorful results. The shades available include Hypnotic Magenta, Electric Purple, Caribbean Blue, Navy Blue, Pink Sorbet, Sunset Coral and Crystal Clear. They can be worn on their own or mixed together to create a unique shade.
One of the biggest benefits of #COLORFULHAIR is that the formula is completely customizable to match your taste and personality. From candy floss pinks to ocean-inspired blues, from bright to pastel, the possibilities are endless. What's more, if you want to dial down your hair color, your colorist can incorporate Crystal Clear to reduce the intensity to suit your liking.
If you have trouble committing to one shade for too long, you'll be happy to know that #COLORFULHAIR lasts up to 12 shampoos, so you can change your color as often as you'd like. As for the formula itself, #COLORFULHAIR is an ammonia-free mix of colorful pigments, conditioning agents and half-gel half-cream conditioning. It's an in-salon product only, so book an appointment with a L'Oréal Professionnel hairdresser to start your journey with #COLORFULHAIR's infinite coloring possibilities!